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Bending Toward a Singular Perfection

Many find our focus on what has often been left out of current popular rod design a "revelation."

We started by considering the evolution of the fishing rod. From natural bamboo, to "space-age" fiberglass, to "modern" graphite materials have and will change, but what remains constant is what we strive to perfect every day. As new materials come to light, and market trends change, we have and always will revolve around a set of core ideals and a proven philosophy of rod design—things that have and always will work.

For us, every day is a revolution around what is at our core—a passion to develop rods that feel more natural and cast effortlessly as well as a commitment to keep our customers first.