About RRC

[R]EVOLUTION

Bending Toward a Singular Perfection


Many find our focus on what has often been left out of rod design and company philosophy a revelation. But, for Reilly Rod Crafters, it’s who we’ve always been. Consider the evolution of the fishing rod. From bamboo, to fiberglass, to graphite and to what comes next, materials have and will change. What remains constant is what we strive to perfect.

We will always [R]evolve around—a set of core company ideals and a proven philosophy of rod design—things that have and always will work.

For us, it’s a [R]evolution—evolving and holding true to what makes our company and a Reilly Rod great.

As a company:


• We are [R]esponsible to both our customers and our environment—to us, they are inseparable.
• We have [R]espect for the experienced among us and every new customer’s experience—we listen.
• We know refinement takes [R]esearch—the outdoors is our laboratory.
• We remain dedicated to doing what's [R]ight—for us that’s crafting in America. It’s what we’d want in a rod and is an expression of the great love we have for a country that gives much to the world.

As rod crafters:


The arc of our evolution started with looking back and bringing forward the makeup of a great fishing rod—effortless castability, undeniable accuracy and a friendly, forgiving feel. All of this despite changing market trends and market share.

The end of our evolutionary arc is always in your hands.

Whether it’s into a high mountain stream choked with rhododendron or the boundless Turneffe flats—where we’re headed is where you’re going.


[R]ESPONSIBLE

Giving Back and Casting Forward


Who doesn’t see the bend of a tree in a rod? Or, sees a part of oneself swimming away after the catch and release? Collectively, we all take a lot from the world that surrounds us. Creation gives us inspiration. We create and so we must give back.

To experience it is to love it. To love it is to ensure it’s there for the anglers to come.


Reilly Rod Crafters is a proud member of organizations that at their core respect and value the shared experience the outdoors affords us all. 10% of our profits are donated to these organizations to help continue their vital work protecting our natural resources.

Bonefish & Tarpon Trust
Native Fish Coalition
Captains for Clean Water
Trout Unlimited

[R]ESEARCH

Physics and Feel


Reilly Rod designs start with looking at what falls on the cutting room floors of other rod makers and from decades of guiding. True, most of what others make are capable rods, but we know what’s missing.

A Reilly rod isn’t the lightest but it’s heavy on performance. We resist the temptation to pursue market trends in the quest for market share. We maintain our focus on accuracy, castability and the enjoyment of casting while retaining power and distance when it’s needed.

You don’t need to be an engineer or a guide to make a decent rod, but it’s helped us. We’re certain you’ll take for granted the hours spent at the drawing board, arduous spining, the material science of low or high modular graphite and nano titanium resins.

We wouldn’t want it any other way.


[R]ESPECT

Still Just Anglers


Yes, our team members have awards and records and collectively, we’ve spent decades in manufacturing, engineering product and fly design and, maybe, way too much time on the water—all innocent and welcomed vices.

We take experience to heart, both from our veterans who forget more than most of us know about fly fishing and new anglers who experience what we all love in a way we all can appreciate. Listening to everyone is invaluable to our experience.

Advancements in materials and methods will always offer us advantages. What comes through in our rods is our constant drive to keep improving, the wisdom to know when the feel is right and our creative ability that comes from our decades of experienced angling.


[R]IGHT

Doing it Right. Right Here.


We could make our fly rods overseas. The advantages are reaped by lots of fly rod companies. But at our founding, Reilly Rod Crafters decided that what we stood to gain wasn’t worth what we’d lose.

It’s essential to our makeup and we believe, to our success, that we continue to craft expertly made fly rods right here in the United States and using the finest materials available. The Reilly Rod Crafters extended manufacturing team includes dozens of small family businesses and independent contractors from coast to coast. This is the strength in diversity that has always made this country great. And while we all have vastly different experiences and expertise, we share one common vision – To bring you what we believe to be the finest rods available today at a fair and honest value.

From Experienced Hands and American Heart ®