BENDING TOWARD A SINGULAR PERFECTION
Many find our focus on what has often been left out of current popular rod design a “revelation.”
We started by considering the evolution of the fishing rod. From natural bamboo, to “space-age” fiberglass, to “modern” graphite materials have and will change, but what remains constant is what we strive to perfect every day. As new materials come to light, and market trends change, we have and always will revolve around a set of core ideals and a proven philosophy of rod design—things that have and always will work.
For us, every day is a revolution around what is at our core—a passion to develop American fishing rods that feel more natural and cast effortlessly as well as a commitment to keep our customers first.
AS A COMPANY
We are responsible. We hold ourselves accountable to customers and the environment—to us, they are inseparable.
We respect experience. We listen to the legends who guide us and customers who trust us.
We research. We love the outdoors. It’s our laboratory—the best place to refine rods and ourselves.
We do what’s right. We design and, when it makes the most sense, build in America.
AS ROD CRAFTERS
The arc of our evolution started with looking back and bringing forward the makeup of a great fishing rod—effortless castability, undeniable accuracy and a friendly, forgiving feel. All of this despite changing market trends and market share.
The end of our evolutionary arc is always in your hands.
Whether it’s into a high mountain stream choked with rhododendron or the boundless Turneffe flats—where we’re headed is where you’re going.